Emilee, an island girl born and raised in Barbados decided to start her dream brand TRU.
always inspired by the simplicity of island living, each capsule collection of staple fashion pieces is designed to create a timeless wardrobe.
known for our luxe essentials which are all made using responsibly sourced fabrics - each capsule collection is ethically produced in small batches.
#TRUTOYOU is our way of life meaning to always be unapologetically yourself.
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shop online with worldwide shipping🖤
premium, eco-friendly dyed, cotton denim made to hug the body in all the right places.
waking up to the tranquil sound of waves on the shore
the aroma of your double shot espresso opening your eyes to the sunshine filtering through the swaying palm trees.
wrapping your body in your new TRU essential made from super soft organic cotton.
today, you are unstoppable.