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Was very excited when I saw the text and images on this hoodie, had been looking for something with Barbados written on it for ages - this does not disappoint!

Another comfy piece, these joggers fit so lovely and I’ve had so many compliments on them!

Mollie Pike, UK

Obsessed with this jumper! By far my favorite quarantine purchase! X

Kelly, UK

Such lovely leggings, they fit like a dream and are super comfortable. love the pockets on the side super handy. Would 100% recommend x

Katie, UK

known for our...

eco-friendly fabrics

we only use responsibly sourced fabrics that will make you fall in love with first touch.

island roots

inspired by the simplicity of island living, our gender fluid pieces are named after somewhere/something in Barbados.

limited edition

there is a strong possibility that we won't restock pieces to keep the brand launches fresh.

a glimpse into the brand

Emilee, an island girl born and raised in Barbados decided to start her dream brand TRU.

always inspired by the simplicity of island living, each capsule collection of staple fashion pieces is designed to create a timeless wardrobe.

known for our luxe essentials which are all made using responsibly sourced fabrics - each capsule collection is ethically produced in small batches.

#TRUTOYOU is our way of life meaning to always be unapologetically yourself.

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shop online with worldwide shipping🖤

unisex essentials made from 100% organic cotton

Quick view

PEBBLES TEE | STORM

£49.00

Quick view

PEBBLES TEE | NATURAL

£49.00

Quick view

SANTOSHA HOODIE | BLACK

£82.00

premium, eco-friendly dyed, cotton denim made to hug the body in all the right places.

what our customers are saying about the Stella Pant

"The fit on these is actually mad, sooooo flattering on the peach if you know what I mean!"

Laurie, London

"Fit all the right places in all the right ways. I'm a size 8UK and got a small, fits like a glove. Highly recommend."

Amy, London

"Im quite petite and the XS fit like a glove, they're such a great fit I can't wait to wear these out!!"

Jenny, London

"Was really surprised on how well these fit, I'm between a 8-10UK and went with the medium as it was just a little more comfortable, showed my sister and she's just ordered a pair for herself."

Imogen, Coventry

as seen in

a TRU tale

waking up to the tranquil sound of waves on the shore

the aroma of your double shot espresso opening your eyes to the sunshine filtering through the swaying palm trees.

wrapping your body in your new TRU essential made from super soft organic cotton.

today, you are unstoppable.

our story