Our Story

Who We Are

TRU was born on the peaceful shores of Barbados.
Inspired by the simplicity of island life, a young girl; born & raised in Barbados decided to start her dream brand.
Designing effortless styles that are made to last & building a community of diverse, independent, linkeminded women who support & inspire one another.
Living #TRUTOYOU always.

Behind The Brand

Hey you!
My name is Emilee & I'm the founder of TRU Barbados®
I started my dream brand from a pure love for soft tees & premium denim that actually last.
I created TRU to be effortless, accessible & unforgettable.

The brand motto #TRUTOYOU is the core of the brand. I didn't just want to start a brand like all the others, but to grow a community of likeminded, independent women who support & inspire one another. 

The message #TRUTOYOU doesn't just mean to be yourself, it means to be yourself unapologetically.

I hope you love the brand as much as I love working on it everyday!

love always,

em. x