our story
birthed on the gentle shores of Barbados, TRU, a slow fashion brand now known for creating luxe essentials, always ethically made using responsibly sourced fabrics.
always inspired by the simplicity of island living, our founder Emilee curates each capsule collection.
customer service being one of the core pillars for the brand, the customer experience is something unforgettable.
trying many new concepts when it comes to design, TRU has come back with a refreshed brand identity - keeping the luxe essentials for women launched in capsule collections throughout the year, always limited edition, no more than 200 made.
for a bit of fun and expressing our deep love for our island roots, the new range TRU•STREET offers Bajan slang unisex tees.
#TRUTOYOU is our way of life, this motto reminds us to be ourselfves, unapolunapologetically .
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our founder
Emilee, an island girl born and raised in Barbados decided to take her love for casual-wear and create her dream brand, TRU.
her core values as a founder was to build a community rather than be rounding up profits in a spreadsheet - curating timeless collections that are ethically made and actually last all inspired by her home, Barbados and the sweet island life it provides.
"TRU was created from my love/slight obsession with casual-wear - I have super sensitive skin so during the creative process that was highlighted, I was persistent to find fabrics that were ethically sourced and did not irritate my skin.
I am TRU, TRU is me - I breathe my brand everyday - I believe that we all bring something unique to this world, I don't believe in competition, I TRUly believe that there is enough for everyone.
My mantra in life is to stay creative, stay inspired and stay on the grind, what's meant to be will always be.
I hope you love the brand as much as I do!
love always,
em. x "
