a little about TRU..

TRU IS A CARIBBEAN CAPSULE - DESIGNED IN BARBADOS FOR THE MINIMALIST ISLAND 
LOVER
 - CREATING LUXURY TEES AND OTHER HOLIDAY ESSENTIALS IS WHAT WE KNOW AND LOVE - IGNITE YOUR INNER BEACH BABE WITH OUR NEWEST COLLECTION.

TRU USES ORGANIC COTTONS FOR ALL OF OUR ESSENTIALS - WE WANT TO WRAP YOU IN THE SOFTEST FABRICS THAT ARE COMFORTABLE ON YOUR SKIN AND MORE IMPORTANTLY, GOOD FOR OUR EARTH.

BEING FROM BARBADOS, AS A BRAND WE ARE ALL ABOUT ISLAND LIFE ; DRINKING FROM COCONUTS, NEAT LITTLE CAFES, AFTERNOON SWIMS BEFORE THE SUN SETS AND EXPLORING ON THE EAST COAST ON THE WEEKENDS. IGNITE YOUR INNER BEACH BABE WITH ALL OF OUR COLLECTIONS.

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brand IDENTITY..

THE BRAND NAME AND IDENTITY STARTED WITH A SKETCH OF A BLACK PALM TREE.

THIS WOULD SYMBOLIZE MY HOME BARBADOS. 

THE SECOND CONCEPT A RECOMMENDATION: A TYPOGRAPHICAL LOGO IN PRIMARY COLORS. 

THE NAME WAS CONCEIVED THANKS TO A FEW GLASSES OF SAUVIGNON BLANC BETWEEN FRIENDS. 

TRU - AN ABBREVIATION OF MY LAST NAME TROULAN AND ONE OF MY FAVORITE SAYINGS. 

BLACK AND WHITE. BOLD

 

a TRU tale..

SHE WAKES UP TO THE TRANQUIL SOUND OF WAVES WASHING ON THE SHORE.

THE AROMA OF HER DOUBLE SHOT ESPRESSO OPENING HER EYES TO THE SUNSHINE FILTERING THROUGH SWAYING PALM TREES. 

TODAY SHE IS UNSTOPPABLE. 

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behind the brand..


HI! I'M EMILEE AND I'M A 21 YEAR OLD ISLAND GIRL BORN AND RAISED IN BARBADOS. INSPIRED BY THE SIMPLICITY OF ISLAND LIVING I CREATED MY DREAM BRAND.
I LOVE A GOOD PIZZA, GLASS (BOTTLE) OF ROSÉ AND I PRETTY MUCH RUN ON FRESH COFFEE - PALM TREES ARE MY MAIN SOURCE OF INSPIRATION AND GOOD FRIENDS ARE THE MOST IMPORTANT THING TO ME WITH THE EXCEPTION OF MY 'kid' WHO HAS A TAIL AND 4 LEGS.
I HOPE YOU LOVE TRU AS MUCH AS I DO
x



"she is water.
powerful enough to drown you
soft enough to cleanse you
deep enough to save you."

— ADRIAN MICHAEL

a little taste of BARBADOS..

black&white - BOLD.