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a little about TRU..

TRU IS THE LUXURY LIFESTYLE BRAND FROM BARBADOS. OUR AESTHETIC IS STRONG, BEAUTIFUL AND NEVER FORGOTTEN. A TRU WOMAN HAS A CERTAIN CONFIDENCE ABOUT HER. SHE LEAVES A LASTING IMPRESSION WHEREVER SHE GOES AND IS NEVER AFRAID TO GO AFTER WHAT SHE WANTS. YOU CAN TELL IN THE WAY SHE WALKS AND TALKS - SHE IS NEARLY THERE.  

BEING FROM BARBADOS, AS A BRAND WE ARE ALL ABOUT ISLAND LIFE ; DRINKING FROM COCONUTS, NEAT LITTLE CAFES, AFTERNOON SWIMS BEFORE THE SUN SETS AND EXPLORING ON THE EAST COAST ON THE WEEKENDS. IGNITE YOUR INNER BEACH BABE WITH ALL OF OUR COLLECTIONS. 

WE CAN'T WAIT FOR YOU TO GET YOUR TRU PIECES! WE HOPE YOU LOVE THEM AS MUCH AS WE LOVE DESIGNING THEM!

X


BRAND IDENTITY..

THE BRAND NAME AND IDENTITY STARTED WITH A SKETCH OF A BLACK PALM TREE.

THIS WOULD SYMBOLIZE MY HOME BARBADOS. 

THE SECOND CONCEPT A RECOMMENDATION: A TYPOGRAPHICAL LOGO IN PRIMARY COLORS. 

THE NAME WAS CONCEIVED THANKS TO A FEW GLASSES OF SAUVIGNON BLANC BETWEEN FRIENDS. 

TRU - AN ABBREVIATION OF MY LAST NAME TROULAN AND ONE OF MY FAVORITE SAYINGS. 

BLACK AND WHITE. BOLD


"she is water.
powerful enough to drown you
soft enough to cleanse you
deep enough to save you."

— ADRIAN MICHAEL


A TRU TALE..

SHE WAKES UP TO THE TRANQUIL SOUND OF WAVES WASHING ON THE SHORE.

THE AROMA OF HER DOUBLE SHOT ESPRESSO OPENING HER EYES TO THE SUNSHINE FILTERING THROUGH SWAYING PALM TREES. 

TODAY SHE IS UNSTOPPABLE. 

RUN TO THE MUSIC. SWIM WITH THE HEARTBEAT. 

 GLOWING SKIN, BRUSHED BROWS, BODY IN FAVORITE TRU TEE, INSPIRED AND MOTIVATED. 

NOTHING STANDS BETWEEN ME AND MY GOALS. 



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ABOUT THE DESIGNER..

TRU REFLECTS WHO I AM AS A PERSON. I AM AMBITIOUS AND TO ME NO DREAM IS TOO BIG. 

QUALITY IS A MUST WHETHER ITS FROM THE LUXURY TEES I DESIGN TO THE PEOPLE I SURROUND MYSELF WITH. 

I WILL NEVER DECLINE A GOOD COFFEE.…OR PIZZA. 

MY INSPIRATIONS ARE ALL THINGS INTERESTING AND BEAUTIFUL. THE COCONUT TREES IN THE CARIBBEAN SKY, HEARING SOMEONE TALK ABOUT SOMETHING THEY LOVE AND SEEING THAT SPARKLE IN THEIR EYE, CULTURED CITY LIFE, DELICIOUS FOOD, POSITIVE PERSONALITIES THAT KEEP YOU MOTIVATED AND NEVER DISCOURAGED. 

MY DREAM OF MAKING TRU A GLOBAL BRAND GOES COMES FULL CIRCLE; LUXURY TEES, DENIM AND FITNESS FOR BOTH WOMEN AND MEN. 


A LITTLE TASTE OF BARBADOS..

BLACK AND WHITE - BOLD.