STAY DETERMINED

SO TODAY I DECIDED TO WRITE ABOUT STAYING DETERMINED. THIS CAN BE WITH DIFFERENT LIFE SITUATIONS; YOUR CAREER, FITNESS GOALS, HEALTH GOALS, YOUR EDUCATION ETC. 

TODAY I AM SITTING IN MY LITTLE STORE WHICH WAS STARTED BY MY BUSINESS PARTNER (NOW MORE LIKE A PART OF MY FAMILY) AND MYSELF JUST OVER A YEAR AGO - WE TOOK A HUGE RISK AND JUMPED INTO THE DEEP END WITH OUR EYES CLOSED. I ALWAYS KNEW IT WOULDN'T BE EASY, BUT I COULDN'T HAVE MADE A BETTER DECISION AT THE TIME. ALL THE LONG HOURS IN STORE AND LATE NIGHT OFFICE ADMIN WORK WAS, AND IS TOTALLY WORTH IT. OUR LITTLE STORE IS SLOWLY BECOMING MORE AND MORE RECOGNIZED BY LOCALS AND WE HAVE ALSO GROWN OUR TRUPER FAMILY WITH OVERSEAS TRUPERS WHO COME SEE US EVERY YEAR AND GET THEIR TRU FIX FOR THE SEASON - SOMETIMES MORE THAN ONCE OR TWICE, YOU KNOW WHO YOU ARE! (PS. WE LOVE YOU ALL).

THE STORE BECAME THE PERFECT STEPPING STONE AND HUGE PART OF TRU. TRU IS THE LUXURY TEE BRAND FROM BARBADOS, SOON TO BE THE COMPLETE LIFESTYLE BRAND FROM BARBADOS FOR THE ISLAND CITY SOUL. IT'S ALWAYS SPECIAL TO PURCHASE THE PRODUCT IN THE HOME OF THE BRAND, THERE'S A CERTAIN EXPERIENCE THAT MAKES YOU REMEMBER US WHEN YOU PUT YOUR TEE ON BACK HOME, BUT VERY SOON WE WILL BE BRINGING THAT EXPERIENCE TO YOU IN A NEW WAY!

NOW, I AM MORE THAN HAPPY WITH OUR LITTLE STORE . IT HAS MY HEART AND SOUL AND ALWAYS WILL,  BUT THERE'S ALWAYS THE BIGGER PICTURE, AM I RIGHT? THERE ARE SOOOOOOOO MANY THINGS I HAVE PLANNED TO GROW TRU AND I ALWAYS FIND MYSELF JOTTING IDEAS DOWN AND IMAGINING ALL THAT TRU CAN BE - BUT ONE ADDITION AT A TIME! THE STORE BRINGS THE ESSENCE OF THE BRAND AND I CAN'T WAIT TO SHARE ALL WE HAVE PLANNED FOR OUR TRUPERS AND MERMAIDS IN STORE THIS SUMMER - AND YEARS TO COME! STAY TUNED!

IT'S ALWAYS IMPORTANT TO REMEMBER THAT THINGS TAKE TIME. WHEN YOU HAVE SO MANY PLANS AND AMAZING IDEAS, IT'S HARD TO TAKE A MOMENT AND LOOK BACK AT WHAT YOU HAVE ACCOMPLISHED THUS FAR - BUT YOU NEED TO DO THIS! TAKE A MOMENT AND REMEMBER WHERE YOU STARTED AND SEE HOW FAR YOU'VE COME - EVEN IF IT'S NOT HALF-WAY WHERE YOU WANT TO BE, IT'S STILL AN ACCOMPLISHMENT THAT YOU NEED TO RECOGNIZE

THERE WILL ALWAYS BE DIFFICULTIES, BUT YOU NEED TO STAY DETERMINED TO MAKE YOUR DREAM(S) COME TRUE!

I HAVE BEEN WORKING VERY HARD TO CREATE THE BRAND I WANT, AND KNOW TRU CAN BE. WITH A LOT OF BUMPS IN THE ROAD, IT'S BEEN TAKING LONGER THAN I WOULD LIKE, BUT NOTHING WILL STOP ME BECAUSE I AM DETERMINED TO PUSH THROUGH EVERYTHING IN MY WAY AND GET SH*T DONE. 

IN A WAY THIS IS ME REMINDING MYSELF AND YOU TRUPERS OUT THERE TO TAKE A BREATH AND REALIZE THINGS WILL HAPPEN WHEN THEY ARE SUPPOSED TO AND WE SHOULDN'T BE STRESSING JUST BECAUSE THINGS AREN'T HAPPENING EXACTLY WHEN WE ANTICIPATED THEM TO. 

TAKE A MOMENT AND REWARD YOURSELF FOR HOW FAR YOU'VE COME IN YOUR JOURNEY. 

PS - IN THE NEAR FUTURE TRU WILL BE LAUNCHING A CAPSULE COLLECTION VIA OUR ONLINE STORE WITH WORLDWIDE SHIPPING. AFTER THIS SOFT LAUNCH, LOOK OUT FOR WHAT'S NEXT BECAUSE IT'LL BE BIG!

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Emilee Troulan