MORE BRAND

SO I AM FINALLY GETTING SETTLED AFTER A WHIRLWIND OF A MONTH IN JANUARY AND NOW, FEBRUARY! THERE ARE SO MANY PROJECTS THAT I AM WORKING ON WITH NEW POP UPS, EVENTS AND SO MUCH MORE IT’S BEEN VERY EASY TO GET DISTRACTED, BUT I AM TRYING MY BEST TO STAY FOCUSED ON THINGS THAT MAKE ME UNCOMFORTABLE BECAUSE THAT’S THE STAGE WHERE YOU SEE GROWTH. OR AT LEAST THAT’S WHAT I’VE BEEN READING x.x

SO YES - JANUARY! WHAT A MONTH RIGHT? SEEMED TO LAST FOREVER BUT IT WAS A GOOD MONTH FOR ME AND THE BRAND! WE DID OUR FIRST EVER TRADE SHOW IN LA WHICH WAS SUPER EXCITING. I GOT TO MEET SO MANY OTHERS WHO ARE IN THIS BUSINESS AND IT WAS AMAZING TO HEAR THEIR STORIES ON HOW THEY STARTED, HOW THEY GREW ETC. I GOT TO SEE A NEW CITY AND I CAN SAY WITH ALL HONESTLY, I WILL 150% BE BACK! SADLY WE CAN’T MAKE IT IN MARCH FOR THE NEXT SHOW, BUT WE WILL BE MAKING AN APPEARENCE IN OCTOBER FOR THE SS’20 SHOW SO WATCH THIS SPACE PEEPS!

AFTER LONG CHATS, EMAIL THREADS, BRAINSTORM SESSIONS AND CONSULTING FROM PEOPLE WHO KNOW THIS INDUSTRY BETTER THAN I DO, IT WAS CLEAR THAT I NEEDED TO REFRESH MY VISION AND DIRECTION OF TRU & WE NOW HAVE A BETTER IDEA OF WHERE WE ARE GOING AND HOW WE WILL GET THERE. OBVIOUSLY FOR THOSE WHO KNOW ME, KNOW I AM A RISK TAKER AND I MAKE DECISIONS ON THE WHIM ALL THE TIME SO A PLAN (ALTHOUGH I LOVE NOTHING MORE THAN TO PLAN) IS NOT ALWAYS THE WAY IT WORKS FOR ME - PLANS CHANGE ALL THE TIME, BUT AT LEAST WE HAVE A DIRECTION AND I CAN MAKE ALL THE JUMPS, DETOURS, CORRECTIONS NECESSARY, ONCE I STAY ON THIS NEW ‘PATH’.

SO FOR THOSE OF YOU WHO FOLLOW US ON INSTAGRAM YOU WILL SEE OUR NEW THEME. LOOKS MORE LIKE A BRAND AND LESS LIKE AN INFLUENCER PAGE RIGHT? GOOD! I HOPE YOU LIKE IT AND IT’S INSPIRING YOU WITH THE FEEL GOOD QUOTES AND OTHER INSPO THAT’S BEEN POSTED!

I HAVE DECIDED THAT FROM HERE ON OUT, TRU WILL ONLY BE USING NATURAL FABRICS LIKE COTTONS, LINENS AND RAYON (YES, MAN MADE, BUT MADE WITH NATURAL FIBRES, SO WE ALL GOOD). I SUFFER WITH SENSITIVE SKIN, SO THIS IS NEW PATH OF SUSTAINABLILITY IS ACTUALLY SOMETHING THAT MEANS A LOT TO ME. KEEPING MY SKIN IN GOOD FABRICS THAT DON’T IRRITATE IS SO IMPORTANT TO ME AND I WANT TRU TO REFLECT THAT - BECAUSE AFTER ALL, WE ALL DESERVE THE BEST.

WE HAVE OUR FIRST CAPSULE COMING IN THE NEXT FEW WEEKS FOR SS’19 WHICH MOST OF YOU HAVE ALREADY GOTTEN PRE-ORDERS IN FOR! I WANT TO SAY A SPECIAL THANK YOU TO EVERYONE WHO HAS ALREADY ORDERED AND THOSE WHO STILL SUPPORT US BY LIKING PHOTOS, TAKING PART IN OUR COMPETITIONS AND SENDING US KIND EMAILS AND DM’S - YOU GUYS ARE AWESOME AND I APPRECIATE YOU SO MUCH!

WE ARE STILL WORKING ON SOME FINE PRINT, BUT STAY TUNED FOR A NEW POP UP SHOP IN THE US! (YAY)

I HOPE YOU ALL HAVE AN AWESOME WEEK AND IT’S BEEN A PRODUCTIVE YEAR SO FAR! REMEMBER WE EACH HAVE OUR OWN INDIVIDUAL PATH AND WE ARE RIGHT WHERE WE ARE SUPPOSE TO BE!

LOVE YOU ALL!

em x

Emilee Troulan